
The Home of
Casual Mobile Entertainment
We are a global casual mobile entertainment company, focused on creating simple, engaging games that bring joy to millions of players around the world.
Founded in 2014, we are a global leader in word games with an expanding casual puzzle games portfolio of over 30 live titles. Our games are played in over 110 countries including North America, Europe, and other international markets. Our portfolio includes some of the most iconic titles globally such as Word Search Explorer, Daily Themed Crossword, Crossword Jam, Word Trip and Word Jam, catering to players of all ages and skill levels.
With a data-driven approach, a proprietary technology platform, deep expertise in casual gaming, we build, operate, and grow games that deliver long-lasting entertainment.
We are part of Modern Times Group, an international gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. PlaySimple forms the foundation of MTG's Casual District, the group's casual gaming cluster within its broader Gaming Village. MTG's Gaming Village brings together game studios and supports them with shared commercial services, technology, tools and knowledge-sharing, while allowing each studio to preserve its own creative strengths.
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Board of Directors

Uday Shirish Bhansali
Chairman and Independent Director

Yoav Ecker
Managing Director and Chief Executive Officer, PlaySimple Games

Smita Affinwalla
Independent Director

Neha Rajen Gada
Independent Director

Anna Maria Redin
Non-Executive Director

Nicholas Ashley Hopkins
Non-Executive Director

Arnd Benninghoff
Non-Executive Director

Simon Hahn
Non-Executive Director
