Product Manager - User Acquisition
Do you want to make a direct impact on the growth of the business of a great gaming company? Are you analytically strong and business-savvy number-cruncher who can independently manage multiple advertising campaigns? PlaySimple Games is looking for a User Acquisition expert to lead and champion integrated mobile marketing initiatives for our new and existing mobile games.

In this role, you will be a key member of our team tasked with growing our user base and expanding our audience.

If you enjoy, strategically planning, developing and executing integrated marketing programs across several platforms (i.e.: Facebook, Chartboost, and more) that will generate the demand, growth and subsequent acquisition of users across our entire game portfolio, you’ll love this job.

The Role:

· Grow our mobile user base and drive traffic through paid advertising

· Work with multiple advertising channels

· Provide analytical insight into mobile trends and strategize adjustments to increase our audience

· Uncover creative and non-traditional means to capitalize on untapped sources of traffic

· Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience

· Build and expand relationships with external partners, publishers and traffic sources

· Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing

· Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution

· Measure campaign effectiveness, return on marketing spend, performance and campaign ROI

· Identify new partner, platform, and optimization opportunities to drive campaign performance

· Develop test plans, measure performance, and make recommendations based on testing.

· Partner with International and Localization teams to support International advertising as appropriate.

What we’re looking for

· 1-3 years experience with a strong marketing background with a multi-channel focus, preferably within a high-tech/internet company (ideally within the mobile industry)

· Intuitive grasp of data and strong with Excel

· Genuine interest in social, gaming, analytics, and advertising a must.

· Analytical and data-focused with experience in mobile analytics, optimization and A/B testing

· Proactive, energetic self-starter who thrives on getting things done

· Exceptional communications skills: written, verbal as well as presentation abilities

· SQL and/or Programming Experience a plus.